Skip to main content

Continuing the Process: Marketing

Hope everyone had a happy Fourth of July yesterday. I spent the day at the Picnic in the Park in Batavia NY. It rained considerably while there - I even had a puddle in the center of my area, but eventually the sun came out as did the inhabitants of Batavia. I spent my day talking with people, teaching them about weaving and discussing Azure Maris. While I did not sell a great deal of items, I did manage to tell people about what I did which is a basic portion of marketing.

One of the aspects that surprised me with publication was the marketing portion. I knew that one needed to market oneself to magazines in the cover letter as well as keep the name out in the public. Blogs, websites, Facebook accounts and other items are brilliant for this aspect, but the constancy of it can overwhelm anyone.

Every artist must market himself through whatever he does. Sometimes it might involve doing something as a volunteer, sometime it's negotiating a price down. Sometimes it is maintaining a blog, and often it involves fairs, shows or signings. The process of keeping the name out in the public, maintaining the connections to your audience and introducing new readers involves putting oneself out there, but it's worth it. Sometimes, it simply involves teaching people about what you do. Since I'm a new author, I don't have the name recognition that better known authors have so placing myself out in the public introduces me to the readers. With my weaving, I often have to introduce the time it takes to weave something to people. Weaving is not a dying art, but it is a rare art especially where I live since quilting is more popular.

The other thought I have found interesting is the combining of my two arts: weaving and writing. Azure doesn't weave like other characters do. The art I normally emphasize with her is bookbinding since she does journal. My ability to do both is not unusual, though it often feels that it is. The ability to do both helps me with my marketing since I can bring the items around two ways: through writing or through weaving.

In other books that I have (one of which is due out in March), the main character weaves, so I am developing some of the elements that she will do. Marketing is a many faceted aspect of any business: it involves a little bit of everything from how a website looks to how one dresses at a fair. Much of the marketing, especially for artists, depends upon the individual. It sometimes feels as though I'm just another sound trying to be heard in a room full of sound. Some days, I wonder if it is worth it, but I talk with someone who enjoyed my book or loves something I created and I know that I have the energy to keep going: a sip of cold water on a hot day.

By the way, I mentioned last week about not seeing lightning bugs since moving to New York. After a long day, God smiled on me for last night, in my bedroom, I had two flying around much like a little fireworks show all for me in my room.


Popular posts from this blog

Chapter Four - The Board and Council

The town center was the oldest and grayest part of the town, though, even there the buildings were still colorful with the stone buildings being blue-gray, pink-gray and lavender-gray. In the center of town, marking the absolute center of the town, was a park area with a fountain in the center, the fountain led down into an underground grotto which was currently overflowing with people not unlike the fountain above it. “Looks like it’s connected,” Ramses said. “I think Mederei said it was had healing properties.” “That would be the place to look for the tapestries.” “Mama,” a child whispered loudly. Why was it when children whispered they yelled? “Why is that man so brown?” “Shh, honey, he’s probably from the capital region.” “No, Mama, they’re black, he isn’t. He’s brown, and scary looking.” The boy, blonde haired and blue eyed like his mother, was probably from the town. It was said that on the Isle of Caergwl├ón, the darkest were those in the capital and from there, they lost their color…

Chapter Twenty - Bastllyr

Sorry for the delay on publishing, but here is the next chapter in Mederei's adventures. Currently, I have finished the book (wild cheering), but I have come to the conclusion that I need to improve my battle scenes. To that end, the upcoming chapters may not be ... as high of quality as I hope. 

“Climbing up the hill we go, we go; along the merry paths we go, we go. Sunshine fading, 'ventures waiting, up we go, we go,” Mederei sang, slightly off key as they climbed. “Can't you think of a better song than that?” Caradoc grumbled, four steps ahead of her. “But it's perfect. We're climbing up the mountain to the sunshine and the god.” “You've been singing it nonstop for the past ten minutes. Come up with another song. Anything.” “It might have been me there with you; it might have been me, and my dreams coming true.” “UGH!” “You wanted another song.” “Anything but that sappy song! It gets stuck in your brain ...” They walked in silence around a series of large boulders o…

Chapter Nineteen - Negotiations

And we're back! Apparently my computer was sick, needed a reboot and now I'm in the process of organizing it all over again. Ah well. 

She was annoyingly brilliant, stubborn and naive; he was equally brilliant and stubborn, but not as naive. Kiango and Mederei were too valuable to the kingdom to remain in constant battles, but that's where they often found themselves. Both trying to solve a problem to help their families, friends or kingdom, but often going about it the completely opposite ways. Both had the power and prestige related to their families, and both wielded that power in strange and unusual ways. Kiango used his influence to lead the younger members of the society, but unlike other members of the royal family, had little magic. Mederei's magical power had to remain regulated and hidden because of the rules. How much of Mederei's ability Kiango knew about though ... They would always remain in conflict with one another, but there had to be some way they c…